Thursday 31 January 2008

Journalists sourcing blogs for stories

A new survey carried out by a marketing communications firm has revealed that 75% of journalists use blogs to get ideas for stories.

In B2B journalism, the figures reflect a similar trend. According to a survey conducted by a PR consultancy, 80% of B2B journalists would use blogs as primary or secondary sources.

There are plans to add blogging and podcasting to the A level curriculum.